You are an e-marketing professional who has been tasked with formulating a marketing plan that integrates all channels of the marketing mix to achieve the business goals.  What can you do to create a synergistic effect in integrating the Internet channel and the traditional channels for increasing customer acquisition, customer conversion, customer retention, and customer value growth? 




There are several tools I can utilize in e-marketing to increase customer acquisition, customer conversion, customer retention and customer value growth. I can design an email that includes the brand name, promotions or discounts, link to the company website, subscription info, link to forward to a friend and link for company social media. The traditional channel would be mail or television. In addition to utilizing email, I could also integrate blogs and post on social media. Videos and pictures on blogs and social media also reiterates the brand and customer awareness. Search engine optimization, pay per click campaigns and social media marketing works together for customer value growth. I can advertise the company on pay per click campaigns and create a website that can benefit from search engine optimization. The key words within the website will allow search engines to pick up on the website when people are searching for my products. Utilizing all these techniques collectively is beneficial for growth.